NonSalon with Sensorium Works: The Thirst is Real

  • Ring the Alarm 2026 East 1st Street Los Angeles, CA, 90033 United States

Paloma Powers Presents: 
NonSalon with Sensorium Works: The Thirst is Real
Monday March 21
7pm Cocktails, 7:30 Screening by Sensorium Works, 8pm Discussion and Virtual Reality Demos
Location: Ring the Alarm, 2026 E 1st Street, Boyle Heights, Los Angeles, CA 90033
RSVP: paloma@palomapowers.com

Paloma Powers invites you to “The Thirst is Real”, a NonSalon on the topic of cities, water, and landscapes of aspiration (and perspiration) with special guests Sensorium Works. Via the all-seeing eye of the drone, we’ll travel to Beijing, Mumbai, Sao Paolo, and California’s own Central Valley in a psychogeographic tour of water politics and urban development. Featuring brand-new videos and VR demos, as well as some other moist treats. Graciously co-hosted by our friends at Ring the Alarm, a music culture studio in Boyle Heights, and featuring artist/academic Ken Ehrlich as discussion moderator.

“NonSalon” is a new event series by curatorial consultancy Paloma Powers, pairing artists and visionaries across disciplines to explore diverse contemporary topics through conversation, screenings, workshops, dinners, and other experimental formats.

MORE ON THE PROGRAM
The Thirst is Real delves into urban development research conducted by Matthew Niederhauser and John Fitzgerald, cofounders of Sensorium Works, in coordination with the MIT Center for Advanced Urbanism. Sustainably incorporating billions of more people into metropolitan regions around the world over the course of this century is of paramount importance to the ecological fate of the planet. The challenges surrounding this massive ongoing urban migration will be discussed and illustrated using recent drone surveys of Beijing, Mumbai, Sao Paulo, as well as the Central Valley of California. Although each case study presents unique challenges, all of them face mounting pressures to more prudently manage and consume natural resources, especially water. The thirst is real.

ABOUT SENSORIUM WORKS
Sensorium Works is a creative studio that operates at the intersection of art, new media, and technology. When not producing photographic, cinematic, and virtual reality content for a wide range of clients and exhibitions, we focus on independent documentary projects in cooperation with the MIT Center for Advanced Urbanism, Cyborg Foundation, and Pulitzer Center for Crisis Reporting.
http://www.sensorium.works/

ABOUT MATTHEW NIEDERHAUSER
Depending on the day Matthew Niederhauser is an artist, photojournalist, or cinematographer. He studied anthropology and economics at Columbia University before moving to Beijing in 2007 to focus on longterm documentary ventures focusing on urban development, creative communities, and the rise of consumer culture across China. During this time his work appeared in publications such as Wired, The New Yorker, National Geographic, The New York Times Magazine, and Foreign Policy. While in China he also began production on his first feature documentary “Kapital Creation: Chasing the Chinese Dream” along with other new media projects that brought him back to New York in 2014. Matthew then earned his MFA in Art Practice from SVA and is currently a visiting scholar at the MIT Center for Advanced Urbanism, visiting artist at the MIT Center for Arts, Science, and Technology, and member of New Inc, where he cofounded Sensorium Works.
http://www.matthewniederhauser.com/

ABOUT JOHN FITZGERALD
John Fitzgerald is an independent film director, cinematographer, and animator whose films have screened at the Rio de Janeiro Film Festival, Berlinale Talents, and the Rotterdam International Film Festival. He has created dynamic multi-channel video mapping installations for the Panama Biennial and theater performances in Brazil and the United States. His photographs and video art have been shown in a range of group and solo exhibitions in the U.S., Bolivia, Italy, Panama, Spain, Argentina, and Brazil. John has directed and produced projects for The World Wildlife Fund, Coca Cola’s Burn Energy Drink, Heineken, The Discovery Channel, Tribeca Films, NOVA/PBS, Nowness, FIFA Street, Red Bull and Sony Records. He graduated from Brown University, Department of Modern Culture and Media, with an Honors Thesis, and Resource Scholars + Artists Award. John is currently a visiting scholar at the MIT Center for Advanced Urbanism, visiting artist at the MIT Center for Arts, Science, and Technology, and member of New Inc, where he cofounded Sensorium Works.
http://fitzgeraldjohn.com/

ABOUT KEN EHRLICH
Ken Ehrlich is an artist and writer based in Los Angeles. He has exhibited internationally in a variety of media, including video, sculpture and photography. His project based practice interweaves architectural, technological and social themes and he frequently collaborates with architects and other artists on site-specific and community-based projects in public spaces. He is the editor of Art, Architecture, Pedagogy: Experiments in Learning published by viralnet.net and co-editor of Surface Tension: Problematics of Site, Surface Tension Supplement No. 1 and What Remains Of A Building Divided Into Equal Parts And Distributed for Reconfiguration: Surface Tension No. 2 all published by Errant Bodies Press. He currently teaches at The California Institute of the Arts (CalArts) and in the Department of Art at U.C. Riverside.
http://kenehrlich.net/about/


ABOUT PALOMA POWERS
Paloma Powers is a creative agency developing artist-driven projects for realms far beyond the traditional art-world. Working between New York, Los Angeles, and Shanghai, Paloma is dedicated to clients who want to activate the ideas, creativity, and community of rising stars from the art and design worlds, via content, events, and spaces. Paloma Powers was founded by Andrea Hill and Samantha Culp, who together have over 20 years of experience working inside the traditional art world and at its intersection with industries across technology, advertising, design, real estate, media, and fashion. 
http://www.palomapowers.com/

ABOUT NONSALON
NonSalon is an event series pairing artists and visionaries across disciplines to explore diverse contemporary topics – from design to ecology, food to comedy – through conversation, screenings, workshops, dinners, and other experimental formats. NonSalon arose from Paloma’s ability to matchmake talent across industries and forecast emergent cultural trends and forces. Paloma Powers believes in the power of thoughtful connections - between people, ideas, objects, and spaces - and wishes to activate them for her network of artists and associates, frenemies and friendfluencers. 
Expect the unexpected, followed by cocktails, discussion, and exchanging business cards and world domination plans with our network.
#NonSalon

ABOUT RING THE ALARM
Ring The Alarm was launched in 2014 to subvert the standard model and engage with music as it’s being made, produced, and experienced now. Founders Daron Hollowell, Jenny Hollowell, and Brent Nicholsare a deeply experienced team of creative partners with a passion for storytelling and a history of innovation. As a music-focused production and culture company, Ring The Alarm develops artist-driven content for clients of all kinds.
http://ringthealarm.tv/