EDITORIAL FOR #GUCCIGRAM and #24HOURACE

Contributor to #Guccigram, an initiative inviting 30 emerging artists, illustrators and designers to remix iconic Gucci patterns. See all the entries in their natural Instagram habitat via #Guccigram as well as coverage in Vogue and i-D

Development of editorial voice for #24hourace including artist recommendations, hashtag name, and essays to accompany the originally commissioned videos on Snapchat and Instagram.  24 Hour Ace put the reissued Gucci Ace sneaker in the hands of artists around the world to interpret in moving images.

Ren Hang for #guccigram "...Why are these bare-chested men balancing a cat between them as they kiss? Why does this woman have her hair braided into a grassy field?  We don't know, but the sumptuous textures and baroque contrasts suggest a secret logic, an alien form of hedonism..."

Ren Hang for #guccigram

"...Why are these bare-chested men balancing a cat between them as they kiss? Why does this woman have her hair braided into a grassy field?  We don't know, but the sumptuous textures and baroque contrasts suggest a secret logic, an alien form of hedonism..."

Sue de Beer for #24hourace "...In her hands, the #GucciAce is a talisman worn by both the Cheshire cat and Alice herself.  Inside a teenage bedroom, saturated lighting and off-kilter camera angles conjure the glamorous horror of Dario Argento while the basketballer cat signals the subterranean world oDavid Lynch. We enter de Beer's vision through a double portal, a split-screen frame that references the two-channel video format favored by the artist.  Welcome to Wonderland where the beautiful and uncanny coexist."

Sue de Beer for #24hourace

"...In her hands, the #GucciAce is a talisman worn by both the Cheshire cat and Alice herself.  Inside a teenage bedroom, saturated lighting and off-kilter camera angles conjure the glamorous horror of Dario Argento while the basketballer cat signals the subterranean world oDavid Lynch. We enter de Beer's vision through a double portal, a split-screen frame that references the two-channel video format favored by the artist.  Welcome to Wonderland where the beautiful and uncanny coexist."