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WHERE AND WHEN
Culture™ at the Fast Company Innovation Festival
Panel discussion "Understanding Brands as Cultural Patrons" October 26, 2017 at 3pm. Convene 237 Park Ave.
Culture™ Symposium is planned for May 2018, Shanghai.
CULTURE™ examines the central role of brands in creative culture by establishing a provocative space for conversation. Culture™ includes a symposium for conversation among industry experts about the role of brands in creative culture and a weekly newsletter serving as the insiders' guide to this growth market.
The intersection of brands with creative culture has reached critical mass with partnerships large and small, high-profile and behind-the-scenes. We're defining this convergence as Culture™ - a new industry sector with relevance for stakeholders across art, design, advertising, luxury, technology, and entertainment.
CULTURE™ AT FAST COMPANY INNOVATION FESTIVAL
Understanding Brands as Cultural Patrons
Thursday, October 26, 3:00pm
FastCompany Innovation Festival Convene Space
Damian Bradfield (President & CMO, WeTransfer)
Shantell Martin (Artist)
Julia Kaganskiy (Director, NEW INC at the New Museum)
Andrea Hill & Samantha Culp (Founders, Culture™)
From artist-designed sneakers to brand-commissioned creative labs, companies are pursuing collaborations with the arts like never before—but how did we get here, and what does it all mean? Are all artist-brand collaborations created equal, or are there possible best-practices and guidelines for parties entering this complex territory? For this conversation hosted by the FastCompany Innovation Festival, Culture™ focuses on how technology presents new opportunities and challenges.
Followed by a special hands-on workshop for decision-makers who want to understand and shape best practices for creative collaborations
(use code: CULTURE to save $450)
(use .edu email for tickets $100)
(to attend our single session - limited space)
2018 SYMPOSIUM, SHANGHAI
KEYNOTE: Brand as Institution
A heritage luxury brand shares its motivations behind establishing an art foundation and/or art prize
PANEL: Art and Fashion: A Passionate Affair
A conversation between a major retailer, fashion designer, and artist discussing the historical and unique relationship between these two industries
PANEL: Artistic Principles
A curator and 2-3 artists discuss how each person defines their personal criteria for considering brand projects
PANEL: Sponsored Content
A conversation hosted and moderated by media partner with a major luxury brand and financial institution on new approaches to sponsored content
KEYNOTE: Brandbivalent Design
Branding for institutions, Branding for brands presented by a leading design consultancy
INTERVIEW: Technology Case Study
A leading tech company in conversation with a new media curator about new digital frontiers with artists
MEDIA REACH & PRESS
GLOBAL MEDIA PARTNER
Modern Media is China’s leading periodical publishing group with 3 weeklies and 8 monthlies. Their massively influential lifestyle title is Modern Weekly, with a weekly print circulation of nearly 1 million. LEAP 艺术界 is their monthly art title, founded by former Artforum editors and is one of the leading art magazines in Asia.
A print publication packed with spotlight projects and a roundup of industry developments will debut at the symposium and be included as a supplement in Modern Weekly’s normal edition.
Paloma Powers has been covered by the New York Times, T Magazine, Artforum, Modern Weekly, Sight Unseen, Artinfo, PIN-UP, Sleek Mag, Artnet, Jing Daily, among many others.